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Salesforce

68 ARTICLES
Salesforce · 8 min read

How to Build an Editable Pardot Email Template: Regions, Repeatable Sections and HML (Free Template Included)

How to turn HTML into a Pardot email template that marketers can edit without breaking: editable regions, repeatable and removable sections, HML personalization and…NOV 12, 2026 Opencart 4 tutorial · 9 min read

Connect OpenCart 4 to Klaviyo: Onsite Tracking, Placed Order Events and the Flows That Earn Money (with Code)

Klaviyo has no official OpenCart integration. How to connect OpenCart 4 yourself: klaviyo.js and the klaviyo object, Viewed Product, Added to Cart and Started…OCT 28, 2026 eCommerce · 6 min read

How to Measure Traffic and Sales From ChatGPT, Perplexity, Gemini and Other AI Assistants in GA4

GA4 now has an AI Assistant channel, but it misses part of the picture. How AI traffic shows up in Analytics, a custom channel…OCT 26, 2026 Salesforce · 14 min read

Welcome, reader

Last updated: October 2026 Thanks for picking up The Technical Web Guide for Marketers: What Every Marketer Should Know About Domains, Email, Tracking, Search…OCT 23, 2026 Salesforce · 4 min read

How AI Search Reads Your Website: AI Crawlers, robots.txt and What Marketers Can Control

ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews all read your website. Which crawlers do what, how to allow or block them with robots.txt,…OCT 23, 2026 Tools · 4 min read

Google Consent Mode v2 Explained for Marketers: Basic vs Advanced, and What It Does to Your Data

Consent Mode v2 tells Google tags what each visitor agreed to on your cookie banner. What the four consent signals mean, basic vs advanced…OCT 23, 2026 Tools · 4 min read

Why Your Analytics and Ad Platform Numbers Don’t Match (and Which One to Trust)

Meta says 120 conversions, Google Ads says 95, GA4 says 70 and your store says 80. Here is why every tool counts differently, how…OCT 23, 2026 Tools · 3 min read

UTM Parameters Done Right: A Naming Convention Your Whole Marketing Team Can Follow

Messy UTMs split your campaign data and push traffic into "Unassigned" in GA4. A simple UTM naming convention, the values GA4 expects, and the…OCT 23, 2026 Tools · 4 min read

Gmail, Yahoo and Microsoft Bulk Sender Requirements: What Marketers Must Have in Place

Gmail, Yahoo and Microsoft Outlook now require authentication, one-click unsubscribe and low spam rates from bulk senders. A plain-language checklist for email marketers, and…OCT 23, 2026 Salesforce · 5 min read

Who Owns Your Domain? A Domain Ownership and Security Checklist for Marketers

Your domain carries your website, email and every campaign link. Check who owns it, who can change it and when it renews, with this…OCT 23, 2026 Tools · 4 min read

The Technical Web Guide for Marketers: What Every Marketer Should Know About Domains, Email, Tracking, Search and AI (New Book)

A plain-language book for marketers who work with websites every day: domains and DNS, email deliverability, tracking and attribution, technical SEO and AI search.…OCT 23, 2026 Salesforce · 10 min read

Email Deliverability for Ecommerce: SPF, DKIM and DMARC Setup So Order Emails Don’t Land in Spam

Set up SPF, DKIM and DMARC for your store's domain so order confirmations, password resets and contact form emails reach the inbox. Examples for…OCT 22, 2026 Drupal · 8 min read

Gmail SMTP Setup: Create an App Password and Send Email From Your Website (Free)

Set up Gmail SMTP for WordPress, OpenCart, PHP, Node.js or Python. Learn how to create a Google App Password, which ports to use, the…OCT 21, 2026 Salesforce · 6 min read

How AI Crawlers Read Your Website

Search is changing. Instead of typing a query into Google and clicking through a list of links, millions of users now ask ChatGPT, Claude,…JUL 21, 2026 Salesforce · 8 min read

First‑Touch vs Last‑Touch UTMs with Cookies: Track with two fields for Better Attribution

In our previous article, we showed how to capture UTMs, store them in cookies, and keep attribution working across multiple pages and sub‑domains. That…JUL 7, 2026