marketing.

Tutorials, guides and field notes from the Webocreation team.

marketing

26 ARTICLES

Salesforce · 14 min read

Welcome, reader

Last updated: October 2026 Thanks for picking up The Technical Web Guide for Marketers: What Every Marketer Should Know About Domains, Email, Tracking, Search…OCT 23, 2026 Salesforce · 4 min read

How AI Search Reads Your Website: AI Crawlers, robots.txt and What Marketers Can Control

ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews all read your website. Which crawlers do what, how to allow or block them with robots.txt,…OCT 23, 2026 Tools · 4 min read

Website Redesign Without Losing Traffic: The SEO Redirect Checklist for Marketers

Most traffic lost in a website redesign or platform migration comes from missing redirects. A step-by-step checklist for before, during and after launch, written…OCT 23, 2026 Tools · 4 min read

Google Consent Mode v2 Explained for Marketers: Basic vs Advanced, and What It Does to Your Data

Consent Mode v2 tells Google tags what each visitor agreed to on your cookie banner. What the four consent signals mean, basic vs advanced…OCT 23, 2026 Tools · 4 min read

Why Your Analytics and Ad Platform Numbers Don’t Match (and Which One to Trust)

Meta says 120 conversions, Google Ads says 95, GA4 says 70 and your store says 80. Here is why every tool counts differently, how…OCT 23, 2026 Tools · 3 min read

UTM Parameters Done Right: A Naming Convention Your Whole Marketing Team Can Follow

Messy UTMs split your campaign data and push traffic into "Unassigned" in GA4. A simple UTM naming convention, the values GA4 expects, and the…OCT 23, 2026 Tools · 4 min read

Gmail, Yahoo and Microsoft Bulk Sender Requirements: What Marketers Must Have in Place

Gmail, Yahoo and Microsoft Outlook now require authentication, one-click unsubscribe and low spam rates from bulk senders. A plain-language checklist for email marketers, and…OCT 23, 2026 Tools · 4 min read

DNS Records Explained for Marketers: A, CNAME, MX, TXT and What Breaks When You Change Them

Landing page tools, email platforms and Google all ask you to add DNS records. Here is what A, CNAME, MX and TXT records do,…OCT 23, 2026 Salesforce · 5 min read

Who Owns Your Domain? A Domain Ownership and Security Checklist for Marketers

Your domain carries your website, email and every campaign link. Check who owns it, who can change it and when it renews, with this…OCT 23, 2026 Salesforce · 6 min read

How AI Crawlers Read Your Website

Search is changing. Instead of typing a query into Google and clicking through a list of links, millions of users now ask ChatGPT, Claude,…JUL 21, 2026 Salesforce · 8 min read

First‑Touch vs Last‑Touch UTMs with Cookies: Track with two fields for Better Attribution

In our previous article, we showed how to capture UTMs, store them in cookies, and keep attribution working across multiple pages and sub‑domains. That…JUL 7, 2026 OpenCart Guide · 11 min read

Top 10 Marketing Automation Tools for Ecommerce and How to Integrate Them

Discover the 10 best marketing automation platforms for ecommerce and learn practical integration patterns for OpenCart, Shopify, WooCommerce, and custom stacks. Why Marketing Automation…JUL 3, 2026 eCommerce · 2 min read

September Holiday E-Commerce Marketing Calendar & Campaign Ideas (2025 Edition)

September may not be as saturated with holidays as December or November, but it offers unique opportunities for e-commerce businesses to connect with their…MAY 10, 2025 OpenCart Tips and Tricks · 3 min read

Top August Holidays and Their Usefulness for E-commerce Marketing

August may not have the year-end shopping frenzy. Still, it’s packed with themed holidays and observances that present golden opportunities for e-commerce businesses to…MAY 9, 2025 eCommerce · 3 min read

July Holiday E-Commerce Marketing Calendar & Social Schedule for Online Retailers

As we move into the heart of summer, July offers countless opportunities for e-commerce brands to connect with customers through timely campaigns, themed product…MAY 8, 2025