
The Technical Web Guide for Marketers
What every marketer should know about domains, email, tracking, search and AI. The whole stack, from browser to database, explained in plain English so you can brief developers, fix problems and make better calls.
- Domains, DNS and email authentication (SPF, DKIM, DMARC)
- Tags, pixels and tracking that you can trust
- SEO, AEO and GEO for search and AI answers
- Site speed, CDNs, accessibility and security
- Metrics, A/B testing and launch checklists










