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Web analytics guides for marketers and store owners: GA4 setup, eCommerce tracking, attribution, and why analytics and ad platform numbers don’t match.

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analytics

2 ARTICLES
Tools · 4 min read

Why Your Analytics and Ad Platform Numbers Don’t Match (and Which One to Trust)

Meta says 120 conversions, Google Ads says 95, GA4 says 70 and your store says 80. Here is why every tool counts differently, how…OCT 23, 2026 Tools · 4 min read

The Technical Web Guide for Marketers: What Every Marketer Should Know About Domains, Email, Tracking, Search and AI (New Book)

A plain-language book for marketers who work with websites every day: domains and DNS, email deliverability, tracking and attribution, technical SEO and AI search.…OCT 23, 2026