${badgeText}

The B2B Email Benchmark Report 2026

Open, click and conversion rates from 1,200 B2B programs, broken down by industry, so you know what good looks like.

  • Benchmarks for 14 industries and 3 company sizes
  • The subject line patterns with the highest open rates
  • How often to send before unsubscribes climb
  • A one-page checklist to audit your own program
Get the free report
We'll email you the PDF right away.
We respect your inbox. Unsubscribe at any time.

What's inside

Chapter 1

The 2026 benchmarks

Open, click and conversion rates by industry and company size.

Chapter 2

What top programs do differently

Send times, frequency and segmentation habits of the top 10%.

Chapter 3

Your audit checklist

Twenty questions to find the quick wins in your own program.

“We used the benchmarks to reset our targets. Our nurture emails now convert twice as well as last year.”

Customer Name, Marketing Director at Company