{% module "badge" path="@hubspot/text", label="Badge", value="Free guide · 32 pages" %}

{% module "headline" path="@hubspot/text", label="Headline", value="The B2B Email Benchmark Report 2026" %}

{% module "lead" path="@hubspot/rich_text", label="Description", html='

Open, click and conversion rates from 1,200 B2B programs, broken down by industry, so you know what good looks like.

' %}

{% module "cover" path="../modules/wc-image", label="Cover image", css_class="cover", image={"src": "https://placehold.co/380x500/14213d/ffffff/png?text=Guide+cover", "alt": "Cover of the guide", "width": 190, "height": 250}, rounded=6 %}

{% module "benefits" path="@hubspot/rich_text", label="Benefits list", html='

Benchmarks for 14 industries and 3 company sizes
The subject line patterns with the highest open rates
How often to send before unsubscribes climb
A one-page checklist to audit your own program

' %}

{% module "form_heading" path="@hubspot/text", label="Form heading", value="Get the free report" %}

{% module "form_note" path="@hubspot/text", label="Form note", value="We’ll email you the PDF right away." %}

{% module "download_form" path="@hubspot/form", label="Download form" %}

{% module "privacy" path="@hubspot/text", label="Privacy note", value="We respect your inbox. Unsubscribe at any time." %}

{% module "chapters_heading" path="@hubspot/text", label="Chapters heading", value="What’s inside" %}

{% module "chapter_1" path="@hubspot/rich_text", label="Chapter 1", html='Chapter 1

The 2026 benchmarks

Open, click and conversion rates by industry and company size.

' %}

{% module "chapter_2" path="@hubspot/rich_text", label="Chapter 2", html='Chapter 2

What top programs do differently

Send times, frequency and segmentation habits of the top 10%.

' %}

{% module "chapter_3" path="@hubspot/rich_text", label="Chapter 3", html='Chapter 3

Your audit checklist

Twenty questions to find the quick wins in your own program.

' %}

{% module "testimonial" path="@hubspot/rich_text", label="Testimonial", html='

“We used the benchmarks to reset our targets. Our nurture emails now convert twice as well as last year.”

Customer Name, Marketing Director at Company

' %}

{% module "logo_1" path="../modules/wc-image", label="Customer logo 1", image={"src": "https://placehold.co/240x56/ffffff/6b7590/png?text=Logo", "alt": "Customer logo", "width": 120, "height": 28} %} {% module "logo_2" path="../modules/wc-image", label="Customer logo 2", image={"src": "https://placehold.co/240x56/ffffff/6b7590/png?text=Logo", "alt": "Customer logo", "width": 120, "height": 28} %} {% module "logo_3" path="../modules/wc-image", label="Customer logo 3", image={"src": "https://placehold.co/240x56/ffffff/6b7590/png?text=Logo", "alt": "Customer logo", "width": 120, "height": 28} %} {% module "logo_4" path="../modules/wc-image", label="Customer logo 4", image={"src": "https://placehold.co/240x56/ffffff/6b7590/png?text=Logo", "alt": "Customer logo", "width": 120, "height": 28} %}